What’s a Design Sprint?

A design sprint is a five-phase framework that helps answer critical business questions through rapid prototyping and user testing. Sprints let your team reach clearly defined goals and deliverables and gain key learnings, quickly. The process helps spark innovation, encourage user-centered thinking, align your team under a shared vision, and get you to product launch faster.

The Sprint Framework: Where Does It Come From?

The Google design sprint framework was created in 2010. Over the years, working alongside Google Ventures, we've studied and tested 300 different business strategy, design thinking, and user research methods from places like IDEO and Stanford d.school. We took the most effective ones and evolved them, arranging them into a framework that supports both divergent thinking (creative brainstorming that results in multiple possible solutions) and convergent thinking (using defined, logical steps to arrive at one solution). The methodology has evolved over time and continues to be refined and tested.