After you’ve finished the sharing session and defined useful categories, the team will vote on which opportunities they feel are most important. The main goal of voting is to eliminate far-fetched areas that won’t benefit your users.

The voting process isn’t perfect— the team doesn’t have a lot of time to deliberate and early votes can affect later ones. Even so, the experience can lead to strong decisions based on the entire team’s opinions and beliefs.

Directions:

Time: 10 min
Activity: Group

1. Each team member gets 3 votes, represented by dots that they will add to the sticky notes they like.
2. People are allowed to vote on their own sticky notes.
3. It’s also okay to put more than one dot on a note.
4. People should vote on the sticky notes and not the categories.
5. The team will pay more attention to the sticky notes with multiple dots.
6. You’re not trying to narrow down to just one direction or category. Instead, you’re highlighting areas of emphasis.